Etymology
November 11, 2005The term spam is derived from the Monty Python SPAM sketch, set in a cafe where everything on the menu includes SPAM luncheon meat. As the server recites the SPAM-filled menu, presently a chorus of Viking patrons drowns out all normal conversation with a song, repeating “SPAM, SPAM, SPAM, SPAM” and singing “lovely SPAM, wonderful SPAM” over and over again, stopping all conversation, hence SPAMming the dialogue. The excessive amount of SPAM in the sketch comes from British rationing in World War II, SPAM was one of the few foods that was not restricted and widely available; so by the time of the sketch, the British were fed up with the luncheon meat. Another similarity is that everything on the menu comes with SPAM, therefore representing that you can’t order to something without receiving something you don’t want, much like one can’t be active on the Internet and never have spam sent to your email address(es).
On the other hand spam is also associated with the innovative advertising campaign which Hormel Foods Corporation started in 1937 promoting with their canned meat product, SPAM. For the first time a commercial advertising campaign has engaged very intensive mass media marketing tools frequently emitted radio spots, shows and the first singing radio commercial and even a weekly radio show. This is another possible connection between the term “spam” and the meat product, although the Monty Python link is more contemporary and more likely.
Although the first known instance of unsolicited commercial e-mail occurred in 1978 (unsolicited electronic messaging had already taken place over other media, with the first recorded instance being via telegram on September 13, 1904), the term “spam” for this practice had not yet been applied. In the 1980s the term was adopted to describe certain abusive users who frequented BBSs and MUDs, who would repeat “SPAM” a huge number of times to scroll other users’ text off the screen. In the early Chat rooms in services like PeopleLink and the early days of AOL, they actually flooded the screen with sizeable quotes from the Monty Python routine. This was generally used as a tactic by insiders of a particular group who wanted to drive newcomers out of the room so the usual conversation could continue. This act, previously termed flooding or trashing, came to be called spamming as well. [6] By analogy, the term was soon applied to any large amount of text broadcast by one user, or sometimes by many users.
It later came to be used on Usenet to mean excessive multiple posting—the repeated posting of the same message. The first evident usage of this sense was by Joel Furr in the aftermath of the ARMM incident of March 31, 1993, in which a piece of experimental software released dozens of recursive messages onto the news.admin.policy newsgroup. Soon, this use had also become established—to spam Usenet was to flood newsgroups with junk messages.
Commercial spamming started in force on March 5, 1994, when a pair of lawyers, Laurence Canter and Martha Siegel, began using bulk Usenet posting to advertise immigration law services. The incident was commonly termed the “Green Card spam”, after the subject line of the postings. The two went on to widely promote spamming of both Usenet and e-mail as a new means of advertisement—over the objections of Internet users they labeled “anti-commerce radicals.” Within a few years, the focus of spamming (and antispam efforts) moved chiefly to e-mail, where it remains today. [7]
There are two popular fake etymologies of the word “spam”. The first, promulgated by Canter & Siegel themselves, is that “spamming” is what happens when one dumps a can of SPAM luncheon meat into a fan blade. The second is the backronym “shit posing as mail.”
Hormel Foods Corporation, the makers of SPAM® luncheon meat, do not object to the Internet use of the term “spamming.” However, they do ask that the capitalized word “SPAM” be reserved to refer to their product and trademark. [8] By and large, this request is obeyed in forums which discuss spam—to the extent that to write “SPAM” for “spam” brands the writer as a newbie. However, Hormel has begun to press the trademark issue—first, when a firm registered the trademark “SpamArrest” in 2003, Hormel sued to invalidate the mark, [9], and more recently two failed attempts to revoke the mark “spambuster”.[10], [11]
Alternate meanings
The term “spamming” is also used in the older sense of something repetitious and disruptive by players of first-person shooter computer games. In this sense, it refers to “area denial” tactics—repeatedly firing rockets or other explosive shells into an area—or to any tactic whereby a large volume of ammunition is expended in the hope of either scoring chance hits, covering teammates’ advance with suppressive fire, or clearing or defending an area from an enemy presence.
Whether such tactics are viewed as cheating or abusive varies from game to game, community to community. Analogous to camping, the tactical advantage gained by those thus engaged is the crux of the issue. If every player defensively “spams”, and no one makes the offensive push, there will be no opportunities for players to come into conflict, and thus there will be no game. Games like Capture the Flag help to break this deadlock by providing incentive to invade enemy territory, however risky.
Conversely, the same term may be used to describe those who flood the in-game chat with needlessly profuse and/or frequent messaging, similar to messaging spam mentioned above. Although perceptions vary within the gaming community, in most arenas excessive messaging is unwelcome. On the other hand, in the role-playing games MUD, MUSH, and MUCK, players happily continue using the word in this original sense, with no implication of abuse. When a player returns to the terminal after a brief break to find her screen wonderfully filled with pages of random chat, it’s still called “spam”. [12]